Examples
Industry: Talent Assessment
Objective
This client hired Social Brown to launch a global first in talent assessment and management. The aim of this campaign was to raise profile, develop the brand and generate targeted business leads.
Actions
- Optimised Linkedin presence achieving front page ranking on key words
- Set up an engaging blog to lead the discussion around the need for this assessment
- Engaged opinion leaders online
- Generated high Google rankings on targeted search terms
- Engaged with leading online and offline publications
Results
- Radio appearances
- Page one Google ranking for key words
- Invitations to two major Australian conferences
- Buzzing Linkedin group full of online influencers and decision makers
- Monthly online media appearances in key publications
- Increased targeted Linkedin connections by over 1300 prospects
- Hired a Sales Representative to manage leads
Industry: Recruitment
This client hired Social Brown to raise the social profile of their business and generate targeted leads for a new HR service using their blog as the platform and LinkedIn as the key channel.
Actions
- Optimised Linkedin presence achieving front page ranking on key words
- Optimised Linkedin as a marketing channel
- Trained staff on maximizing their use of LinkedIn
- Set up an engaging blog to lead the discussion
- Engaged with leading online and offline publications
- Developed a targeted weekly e-newsletter
Results
- Appearances in major media
- Monthly online media appearances in key publications
- The first e-newsletter campaign generated over 100 targeted leads